01
Case Study: Jack Daniel’s 3D Advertising
I recreated the Jack Daniel’s bottle and built the full 3D advertising scene, including the bottle, barrel, floor, lighting, and camera setup. The project explores the process from 3D modeling and look development to final rendering and animation, showcasing how a 3D asset can be developed into a complete advertising piece.
02
Coca-Cola to Pepsi Transformation
A fully procedural product animation created in Houdini Solaris, transforming a Coca-Cola can into a Pepsi can. I handled the project from start to finish, including modeling, procedural effects, animation, materials, lighting, camera work, and rendering using Houdini’s Solaris/USD workflow.
03
Procedural Mask-Driven Transformation
Created a procedural mask in Houdini to drive the main animation and transformation. The mask provides a controllable progression that helps visualize and refine the timing of the effect during previs, making it easier to determine when the transformation starts, how quickly it spreads, and when it completes. Leveraged attributes to control different aspects of the effect: pscale determines the size of individual elements, blend attributes control the interpolation between the original and transformed states, and material attributes coordinate material changes with the progression of the mask. Together, these attributes create a flexible, procedural workflow for previewing and refining the transformation before finalizing the animation.
04 Chess Piece Transformation Effect
A procedural disintegration effect created in Houdini, using a mask that controls the timing and progression of the effect on the chess pieces. The mask determines when the animation begins on the pawn pieces and ends across the king's geometry, triggering the procedural movement of fragments. Both the fragment animation and dust are generated procedurally, without relying any simulations.
Pawn Disintegration
King Build up
Dust Effect
Diffuse
Reflection
D+F Combine
Dust added
Final w/effects
Multi-AOV Rendering & Compositing (Houdini + Nuke)
Rendered multiple AOVs in Houdini, including diffuse and reflection passes, then combined and manipulated them in Nuke. Added dust effects and finalized the composite with grading, lens distortion, vignette, and grain to achieve the final look.
04 Casamigos - Case Study
Created a photorealistic product scene featuring Casamigos Tequila, focusing on materials, lighting, textures, and composition. Developed the 3D assets and environment, then rendered and composited the final image to achieve a polished, commercial look.
05
Diapason by Divanidea Sofa Renders
I created the sofa model and developed a series of marketing-ready CG visuals, including detailed product renders, a clean studio view, and a lifestyle interior scene. The project demonstrates how a single 3D asset can be presented across multiple environments and perspectives.
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06
Diapason by Divanidea Sofa Renders
For this project, I focused on creating a detailed 3D representation of the sofa and developing visuals suitable for product marketing. The final renders include lifestyle imagery, clean product shots, and dimensioned views that communicate the design, proportions, and overall appearance from multiple angles.
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